Jämställdhetsintegrering inom Svenska Basketbollförbundet : En konstruktion av jämställdhet

This study examines the Swedish Basketball Federations work with Strategy 2025 as a means for gender mainstreaming. The aim of this study was to examine how the Federation constructs gender equality within their organization and how that becomes evident in their daily work. The aim was also to investigate which opportunities and challenges emerges during this process. By analyzing project documents as well as other documents related to the organizations gender policy and interviews, the study investigates how the concept of gender equality is understood and implemented. The analysis of the material was inspired by Carol L. Bacchi’s method “What’s the problem represented to be?”. The method examines which problems are explicitly presented as well as what is left as ‘unproblematic’. This is meant to identify which and if there are any silences within the problem description. The study exposes a construction of gender equality based on quantitative measures and within a future perspective, as something that will be achieved over time. And through Strategy 2025 two dominant problem representations emerge. These problem representations are an unequal representation and a gendered view on coaches and recruitment. The results indicate that gender mainstreaming becomes an administrative routine as a result of gender equality being understood as a qualitative measure.