Boasting runestones from Upland. : Comparative analysis of Upplandrunestones with a connection to the use of today's social media.

The purpose of this thesis is to investigate how economic and social status is demonstrated on a number of runestones that were erected sometime during the Viking Age and the early Middle Ages in Uppsala Province and how these factors can be linked to today's use of social media. The aspect of the differences and similarities between the erection of the runestones and the present use of social media is also discussed. The essay has analyzed various factors such as the location of the runestones, runic writing and ornamentation. The essay was carried out partly through a literature study based on scientific texts and partly through a semiotic image analysis where the runestones are analyzed based on the concepts of denotation and connotation. Based on the analysis that has been carried out, there are several aspects that show how economic and social status is based on their location, runic writing and ornamentation. For example, runestones with longer runic writing and richer ornamentation are considered to have elevated status. When it comes to the similarities and differences that exist between the erection of the runestones and today's social media, it is mainly about what resources have been used and how the content itself, that is, how the message has been designed