Digital transformation of marketing

Marketing as a field of practice has not escaped the great impact of a powerful progress in ICT and their widespread implementation in the business processes of organizations. Business leaders should be aware that the marketing strategies they adopted last year will not work in the current environment, and therefore they should be adapted in accordance with the current trends in the digitalization of society and all areas of company activity. There are a number of modern digital technologies and tools, the use of which in marketing will allow companies to follow changing trends, and so to survive and succeed in a highly competitive global market this year