The effect of orthographic and emotional neighbourhood in a colour categorization task

This study investigated whether and how the strength of reading interference in a colour categorization task can be influenced by lexical competition and the emotional characteristics of words not directly presented. Previous findings showed inhibitory effects of high-frequency orthographic and emotional neighbourhood in the lexical decision task. Here, we examined the effect of orthographic neighbour frequency according to the emotional valence of the higher-frequency neighbour in an emotional orthographic Stroop paradigm. Stimuli were coloured neutral words that had either (1) no orthographic neighbour (e.g. PISTIL [pistil]), (2) one neutral higher-frequency neighbour (e.g. tirade [tirade]/TIRAGE [draw]) or (3) one negative higher-frequency neighbour (e.g. idiome [idiom]/IDIOTE [idiotic]). The results showed that colour categorization times were longer for words with no orthographic neighbour than for words with one neutral neighbour of higher frequency and even longer when the higher-frequency neighbour was neutral rather than negative. Thus, it appears not only that the orthographic neighbourhood of the coloured stimulus words intervenes in a colour categorization task, but also that the emotional content of the neighbour contributes to response times. These findings are discussed in terms of lexical competition between the stimulus word and non-presented orthographic neighbours, which in turn would modify the strength of reading interference on colour categorization times