LANGUAGE DYNAMISM: A CROSS-CULTURAL ANALYSIS OF INDONESIAN POLITICAL LEADER SPEECH DURING COVID-19 PANDEMIC

WULANDARI, SLARA A. 2021. 1617500010: “Language Dynamism: A Cross-Cultural Analysis of Indonesian Political Leader Speech During Covid-19 Pandemic”. Research Project. Strata 1 Program, Faculty of Teacher Training and Education, Pancasakti University Tegal. The first Advisor is Dr. Yoga Prihatin, M.Pd and the second advisor is Drs. H. Masfuad ES, M.Pd. Key Words: Speech Strategy, Style of Communication, High-Context Communication The aim of this study was to find out how the speech strategy and communication style used by President Joko Widodo in his speech. And how it was when looking from cross-cultural perspective. The research subject are two transcripts of President Jokowi's speech. First, Presiden Jokowi’s speech on March 4, 2021. Second, Presiden Jokowi’s speech on July 20, 2021. The writer started the research by Categorizing each phrase, sentence and sentences. Then analyzing the speaking strategy and style of coomunication used by President Joko Widodo by paying attention to every phrase, sentence, and sentences spoken.Last explaining how the characteristics of Indonesian society influence the language and ways of delivering President Jokowi in his speeches. The conclusion of this research shows that President Joko Widodo dominantly used argumentative strategy in both speeches. In the first speechtranscript, President Joko Widodo used an argumentative strategy with a percentage of 67.14% and a propagation strategy of 30%. Then in the second speech transcript, using an argumentative strategy with a percentage of 62.5% and using a propagation strategy of 29.17%.for communication style analysis, it is found that President Jokowi only used four different styles, namely; The Controlling Style is 38.57%, The Equalitarian Style is 17.14%, The Structuring Style is 42.85%, and The Dynamic Style is 1.44%. In the speech, there were no sentences that used The Reliquinshing Style and The Withdrawal Style