ELABORATION OF AN ENTREPRENEURIAL PROJECT ON THE EXAMPLE OF FLAVORED ICE AND ICE SCULPTURES

U ovom završnom radu prikazuje se elaboracija poduzetničkog projekta na primjeru aromatiziranog leda i skulptura od leda. Ovim poduzetničkim projektom utvrđuju se osnovne karakteristike poduzeća, opis proizvoda, poduzetnikova namjera te kojoj industriji poduzeće pripada. Cilj ovog rada, to jest poduzetničkog projekta je da se kroz istraživanje i razne analize utvrdi je li projekt pokretanja poduzeća za aromatizirani led i skulpture od leda prihvatljiv i financijski isplativ. Do zaključka je li isplativo ulagati novac u ovaj poduzetnički projekt može se doći analizom menadžerskih sposobnosti, marketinških strategija, zatim financijskim, ekonomskim, tržišnim analizama i analizom kupaca.This bachelor thesis gives an overview of an entrepreneurial project on the example of flavored ice and ice sculptures. Key characteristics of an enterprise, product description and entrepreneurial intention are set out in this paper, and the industry this enterprise is a part of identified. The aim of this thesis, i.e. entrepreneurial project, is to establish whether the project of starting the enterprise for flavored ice and ice sculptures production is acceptable and financially viable. The conclusion whether or not it is viable to invest in this entrepreneurial project may be drawn from analyzing managerial skills, marketing strategies, as well as financial, economic, market and customer analyses