SUSTAINABLE CITY TOURISM DEVELOPMENT

Turizam ima važnu ulogu u rastu BDP-a i gospodarstva svake države, a uslijed novih trendova u turizmu pojavljuju se i novi oblici turizma od kojih je i gradski (urbani) turizam. Ovaj oblik turizma nastao je uslijed modernog načina života pa ga karakterizira turistički dolazak u gradove radi razonode na nekoliko dana. Predmet završnog rada je analiza održivog razvoja gradskog turizma na primjeru grada Rima. Grad Rim je izuzetno atraktivna turistička destinacija koja iz godine u godinu bilježi sve veći broj dolazaka i noćenja turista ali osnovni nedostatak predstavlja prevelika količina smeća, masovnost, loše održavanja cesta i neadekvatna briga za javni prijevoz. Naime, problem prevelike količine smeća postaje jako izražen u ljetnom periodu kada uslijed visokih temperatura uzrokuje neugodne mirise što se odražava i na turizam. Ovaj problem je postao još aktualniji od 2013. godine kada je gradsko odlagalište otpada zatvoreno jer ne ispunjava minimalne uvjete pa se otpad odvozi u susjedne gradove na spaljivanje. Osim problema prevelikog stvaranja otpada u ljetnim mjesecima, rezultati dosadašnjih istraživanja koja su provele talijanske agencije, ukazuju kako je javni prijevoz u Rimu jako loš te je zabilježen podatak kako je od siječnja 2019. godine izgorjelo više od deset gradskih autobusa. Vlada je zbog takvih okolnosti, odnosno prekomjernog korištenja javnog prijevoza uvela zabranu turističkih autobusa koji vode prema središtu grada, a sve s ciljem sprječavanje buke, zagađivanja okoliša i prevelike koncentracije prometa oko središta grada.Tourism plays an important role in the growth of GDP and the economy of each country, and due to new trends in tourism, new forms of tourism are emerging, including urban (urban) tourism. This form of tourism was created due to the modern way of life, so this form of tourism is characterized by tourist arrival in cities for leisure for a few days. The subject of the final paper is the analysis of sustainable development of urban tourism on the example of the city of Rome. The city of Rome is an extremely attractive tourist destination that records an increasing number of tourist arrivals and overnight stays from year to year, but the main disadvantage is the excessive amount of garbage, mass, poor road maintenance and inadequate care for public transport. Namely, the problem of excessive amounts of garbage becomes very pronounced in the summer, when due to high temperatures it causes unpleasant odors, which is reflected in tourism. This problem has become even more topical since 2013, when the city landfill was closed because it does not meet the minimum requirements, so the waste is taken to neighboring cities for incineration. In addition to the problem of excessive waste generation in the summer months, the results of previous research conducted by Italian agencies indicate that public transport in Rome is very poor, and data have been recorded that since January 2019, more than ten city buses have burned. Due to such circumstances, ie excessive use of public transport, the government introduced a ban on tourist buses leading to the city center, all with the aim of preventing noise, environmental pollution and excessive concentration of traffic around the city center