The role of cultural and creative industries in the development of tourism and economy

Tema ovog rada je uloga kulturnih i kreativnih industrija u razvoju turizma i gospodarstva. Termin kreativnih i kulturnih industrija pojavljuje se zajedno s pojmom kulturne industrije. U radu se definiraju termini kulturnih i kreativnih industrija te kako je sve započelo. Također se objašnjava značenje turizma i gospodarstva tj. bruto dodana vrijednost i stopa zaposlenosti u pod-sektorima. U posljednje vrijeme utjecaj kulturnih i kreativnih industrija je sve veći, a njihov spoj s turizmom stvara značajne rezultate za gospodarstvo. Pojava digitalnih tehnologija imala je veliki utjecaj na razvoj kulturnih i kreativnih industrija. Primjećuje se pozitivan učinak kulturnih i kreativnih industrija na turizam i gospodarstvo. U radu se opisuju razni projekti/programi koji su se proveli u svijetu i u Hrvatskoj te koji su pomogli u razvoju kulturnih i kreativnih industrija. Napredak se vidi u svim podacima, a brojni planovi pokazuju da će biti još puno prilika za razvoj. Podjela kulturnih i kreativnih industrija prema pod-sektorima pojasnila nam je način na koji funkcioniraju u Hrvatskoj. Turizam je gospodarska djelatnost koja može pridonijeti razvoju gospodarstva, a zajedno s kulturnim i kreativnim industrijama stvara se dobitna kombinacija. Kulturni turizam je jedan od najstarijih oblika turizma te Hrvatska koja je bogata kulturno-povijesnim znamenitostima ima velik utjecaj na razvoj kulturnog turizma i gospodarstva. Pojam kreativnosti spominje se sve češće, posebno u razvoju kreativnih industrija kako bi se kreireale nove turističke ponude. Kreativni turizam obuhvaća veliki raspon aktivnosti poput glazbe, sporta ili gastronomije što privlači veliki broj ljudi. Kreativnost je jedna od važnih čimbenika ovog sektora, ugrađena je u sve dijelove kulturnih i kreativnih industrija te je snažan poticaj sektorima.The topic of this paper is the role of cultural and creative industries in the development of tourism and economy. The term creative and cultural industries begines with the term cultural industry. The paper defines the terms of cultural amd creative industries and how it all started. It also explaines the meaning of tourism and the economy that is gross value added and employment rate in the sub-sectors. Recently, the influence of cultural and creative industries is growing and their combination with tourism creates significant results for the economy. The emergence of digital technologies has had a major impact on the development of cultural and creative industries. The positive effect of cultural and creative industries on tourism and the economy is noticeable. Various projects/programs that have been implemented both in the world and in Croatia that have helped in the development of cultural and creative industries are described. Progress can be seen in all the data and numerous plans show that there will be many more opportunities for development. The classification of cultural and creative industries into sub-sectors explained to us how everything works in Croatia. Tourism is an economic activity that can contribute to the development of the economy and toghether with the cultural and creative industries a winning combination is created. Creativity is one of the important factors of this sector, it is included in all parts of the cultural and creative industries and is a strong stimulas to the sectors. Cultural tourism is one of the oldest forms of tourism and Croatia, country rich with cultural and historical sights, has a great influence on the development of cultural tourism and the economy. The concept of creativity is mentioned more often, especially in the development of creative industries in order to create new tourist offers. Creative tourism includes a wide range of activities such as music, sports or gastronomy which attracts a large number of people. Creativity is an important part of this secort, it is included in all parts of the cultural and creative industries and is a strong stimulus to the sectors