Function, impact and importance of crisis management implementation in the business world - case study analysis

U ovom se diplomskog radu obrađuje tematika kriznog menadžmenta na različitim područjima ljudskog djelovanja i rada te se raspravlja o važnosti implementacije kriznog plana u poslovanje poslovnog subjekta ili organizacije. Obilježje je takvog razdoblja, razdoblja krize, to što zahtjeva timski rad i dobru organizaciju te postojanje kriznog plana. Najvažniju ulogu ipak imaju menadžment i zaposlenici sa svojim vještinama te njihova sposobnost u uvođenju inovacija kojim reagiraju na krizne situacije uzrokovane najčešće vanjskim činiteljima jer su puno zahtjevniji od unutarnjih zbog toga što su nepredvidljiviji i aktualna su pojava današnjice. Kroz studije slučaja u turizmu i kreativnim industrijama odabrani su poslovni subjekti koji imaju različit cilj poslovanja i koji su kroz kreativne vještine svojih zaposlenika uspjeli iskoristiti ranjivu situaciju za jačanje kredibiliteta. Naglasak je u radu stavljen na vanjske uzročnike krize.This masters thesis deals with the topic of crisis-management in various areas of human activity and work and discusses the importance of implementing a crisis plan in the business of a business entity or organization. It is characteristic of such a period, a period of crisis, that it requires teamwork and good organization and the existence of a crisis plan. The most important role is played by management and employees with their skills and their ability to innovate to respond to crisis situations caused most often by external factors because they are much more demanding than internal because they are more unpredictable and current events. Through case studies in tourism and creative industries, business entities have been selected that have different business objectives and that have managed to use the vulnerable situation to strengthen their credibility through the creative skills of their employees. This master is focuses on the external causes of the crisis