The Impact of Information Technology on Competitive Advantage: An Emperical study at Jordanian Tourist Companies

The study aimed at recognizing information technology level and its impact on the competitive advantage in Jordanian travel and tourism companies. The population of the study included all employees in Jordanian travel and tourism category )A( companies )total number of 77(, out of which a random sample of )34( companies were selected. Data were collected from three administrative levels of employees in departments utilizing computers and information technology in these tourism companies. Out of )210) questionnaires distributed, )186( valid for analysis were retrieved. Results proved that information technology used in the travel and tourism companies assigned to the study is highly efficient. Results also verified that the information technology used has a significant effect on the competitive advantage and its different dimensions )cost, quality, creativity, delivery and flexibility(.The study recommends the need for more attention, development and role enhancement of information technology on the competitive advantage in the tourism sector in general and the transport and tourism companies in particular