The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. Furthermore, a retail store chain in the electronic retail sector in Sweden named Kjell & Company has managed to become well established on the Swedish market and is steadily expanding and ignoring the fact of the retail apocalypse. In this study, relevant concepts have been reviewed to gain an understanding of the interaction between customers and sales personnel. The literature review covered six...
Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish ret...
Most companies' desire is to create customer relationships and the working methods have changed as a...
The clothing retail industry has developed globally and is today one of the world’s largest industri...
The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocal...
The retailing industry is in constant change and consequences of the digitalisation are visible thro...
Butiksdöden och Covid-19 har båda ändrat förutsättningarna för hur detaljhandelsföretag behöver tänk...
Abstract: The retailing sector is in the midst of an unprecedented phase of strategic disruption, ca...
Retailers are finding it increasingly difficult to survive and thrive in today’s cut-throat competit...
This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail ind...
Retail Evolution A plan for the continued survival of retail Retail has long been an integral part...
Survival in today’s economic climate and competitive retail business requires more than just low pri...
E-commerce is challenging the traditional trade in physical stores. Sales growth in the consumer goo...
As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut do...
Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles betwee...
With an ongoing development in technology, retailers faces new challenges in terms of higher custome...
Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish ret...
Most companies' desire is to create customer relationships and the working methods have changed as a...
The clothing retail industry has developed globally and is today one of the world’s largest industri...
The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocal...
The retailing industry is in constant change and consequences of the digitalisation are visible thro...
Butiksdöden och Covid-19 har båda ändrat förutsättningarna för hur detaljhandelsföretag behöver tänk...
Abstract: The retailing sector is in the midst of an unprecedented phase of strategic disruption, ca...
Retailers are finding it increasingly difficult to survive and thrive in today’s cut-throat competit...
This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail ind...
Retail Evolution A plan for the continued survival of retail Retail has long been an integral part...
Survival in today’s economic climate and competitive retail business requires more than just low pri...
E-commerce is challenging the traditional trade in physical stores. Sales growth in the consumer goo...
As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut do...
Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles betwee...
With an ongoing development in technology, retailers faces new challenges in terms of higher custome...
Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish ret...
Most companies' desire is to create customer relationships and the working methods have changed as a...
The clothing retail industry has developed globally and is today one of the world’s largest industri...