As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. The purpose of this thesis is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand attitude, brand image and purchase intention. Moreover, the effect on Word-of-Mouth will be explored, as this is a crucial implication if the guerrilla campaign is to be perceived as successful. Based on marketing theories and consumer behavior theories, an experiment is conducted through a focus group seminar,...
Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade,...
This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. ...
In this economic and conventional world, company doing conventional things unconventionally. Company...
The main aim of this study is to investigate the association of guerrilla marketing on consumer buyi...
Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Bus...
Introduction: One is under continuous influence of commercials and advertisements each day, it has r...
Abstract. In today’s competitive environment, the marketing is an imperative tool for the survival a...
In the fact people know prefer to like guerrilla marketing, the way of marketing with TV campaign, b...
In developing technology and differentiating markets, businesses have resorted the way of increasing...
AbstractThis study examines the relationships, similarities, and differences among traditional adver...
The innovation of society entails consumers’ demand. It is not only product quality but also brand i...
This study examines the relationships, similarities, and differences among traditional advertising a...
Purpose: The advent of social media brought a new perspective for guerrilla marketing since it allo...
A reason as to why many startups fail is poor marketing. Due to scarce financial resources, startups...
Abstract: Guerrilla marketing is a non-traditional marketing technique that involves using unconvent...
Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade,...
This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. ...
In this economic and conventional world, company doing conventional things unconventionally. Company...
The main aim of this study is to investigate the association of guerrilla marketing on consumer buyi...
Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Bus...
Introduction: One is under continuous influence of commercials and advertisements each day, it has r...
Abstract. In today’s competitive environment, the marketing is an imperative tool for the survival a...
In the fact people know prefer to like guerrilla marketing, the way of marketing with TV campaign, b...
In developing technology and differentiating markets, businesses have resorted the way of increasing...
AbstractThis study examines the relationships, similarities, and differences among traditional adver...
The innovation of society entails consumers’ demand. It is not only product quality but also brand i...
This study examines the relationships, similarities, and differences among traditional advertising a...
Purpose: The advent of social media brought a new perspective for guerrilla marketing since it allo...
A reason as to why many startups fail is poor marketing. Due to scarce financial resources, startups...
Abstract: Guerrilla marketing is a non-traditional marketing technique that involves using unconvent...
Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade,...
This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. ...
In this economic and conventional world, company doing conventional things unconventionally. Company...