Ett schysst spel : svenska fotbollsklubbars sociala ansvar

Sports impact on society and how sports activities can contribute to the well-being of individuals have been studied before. Football is a sport which has been studied a lot regarding the football clubs’ impact on the society. These studies have mainly been done on larger and professional football clubs in Europe. However, at the moment there is no study on smaller clubs in lower divisions. Therefore, the purpose of this study was to analyze how, larger and smaller, Swedish football clubs work to contribute to social sustainability through their work with their youths. This was done by interviewing key personnel in a number of selected Swedish football clubs. The result was analyzed by using our modified stakeholder model based on the Salience model described by Mitchell et al. (1997). This model describes different stakeholder groups that could be salient to a firm, which we apply on football clubs. In our findings we discovered that youths were one of the most important stakeholders to a football club. They were strengthened by the local authorities and their parents. Furthermore, in our conclusion we found that there are important stakeholders who affect the ability of the football clubs’ ambition to take social responsibility