Hvordan kan FN Bærekraftsmål hjelpe norske SMB med å skape bevissthet rundt bærekraft til deres gjester/ turister?

The focus on environmental and social challenges have never been more important than what we see in the world today. There is an urgent call for strategies and measures that can tackle these challenges, and in 2015, the United Nations Commission on Sustainable Development developed 17 goals that could provide possible solutions to the global environmental and social challenges. The tourism and hospitality sector are mentioned in the goals as the industry contributes significantly in the creation of jobs and creating positive and negative ripple effects in societies on a global scale. Small and medium enterprises account for a large number of the tourism and hospitality businesses and are therefore crucial in the ability to reach the sustainable development goals of the United Nations Commission. The theoretical framework is the foundation of the empirical work for this thesis. The empirical research has led us to two distinguished findings. These findings are the basis for a constructed model highlighting communication tools and techniques that can be used in a business- tourism encounter