Glamping as a Promising Type of Tourism and Hotel Business

The relevance of searching for new varieties of tourist offers is due to a number of reasons. First, high competition in the market, which encourages entrepreneurs to invent new forms of ensuring the need for rest for their customers; secondly, the growth of consumer whimsy towards the orientation, content and variants of activities that are available during the rest. Both of these reasons, against the background of the growing ecological thinking in society, caused the emergence and rapid development of glamping. The article is aimed at researching the glamping as a new concept of tourist travel and hotel business, analyzing its development in the world and in Ukraine. As a result of the analysis, the article formulated a triune structure of the glamping recreation conception, which consists of the following elements: maximum comfort, natural surroundings (placement of glamps), and minimal impact on the natural environment. Thanks to this, it is possible to classify glamping as one of the varieties of ecological tourism. The main variants of glam designs are provided, in particular: safari tent, tipi, yurt, pop-tent/sphere/capsule/bubble, caravan, houses on wheels, house on a rock. Four categories of consumers of glamping products are also distinguished; the dependence between the target audience, the location of glamping and the formation of its specialization is specified. A brief analysis of the world experience in glamping tourism development and experience along with the geography of glamping in Ukraine are presented. As a result, the following conclusions have been drawn: active glamping exists in different landscape zones of the country; for the most part, glamps have a high level of comfort (they provide all the amenities); the cost of accommodation per night starts from 2500 UAH for double occupancy and reaches 4500 UAH; there are three companies – glamps producers in our country. The article also presents an economic substantiation and a generalization of advantages of glamping as a hotel business, which definitely testify to perspectivity of its development and further possibilities for scientific research