Assessment of the Factors of Investment Attractiveness of the Business Environment in Terms of Sustainable Development of the Region

It should be noted, that today the world scientific community try to find new ways of economic development, which are aimed at refusing to absolutize economic growth at the expense of solving social and ecological problems and ensuring the vital requirements of future generations. In this regard, the authors have proposed a methodological technique, that allows to systematize the factors of investment attractiveness of the business environment of the region, which are considered in terms of implementing the goals of sustainable development and increasing innovative activity. At the same time, we consider it necessary to emphasize, that the use of the obtained research results will allow, in our opinion, to significantly advance both in theoretical and practical terms in solving the development and implementation of reasonable interim measures to advance the region towards achieving sustainable development goals