Add to ORKGCahiers de Recherche du CERAG, n° 2006-33, 19 p.This article presents the findings of an exploratory study into the role of culture in the deployment of purchasing portfolio strategies. Based on a questionnaire that was previously used in The Netherlands, a survey has been conducted among French purchasing professionals. A comparative analysis was performed on portfolio use, levels of buyer's and supplier's dependence and trust and commitment to identify whether national differences affect purchasers' perceptions and behaviors. The survey results show that cultural differences matter in developing and executing purchasing portfolio strategies.Cet article présente les résultats d'une recherche exploratoire sur le rôle des cultures nationales...
Nowadays, firms are becoming more and more global. However, are consumers becoming global too? There...
Depuis longtemps, praticiens et chercheurs en marketing reconnaissent la pertinence d’un transfert d...
International audienceThis study seeks to identify the main components of the common and differentia...
Cahiers de Recherche du CERAG, n° 2006-33, 19 p.This article presents the findings of an exploratory...
Axe management StratégiqueThis article presents the findings of an exploratory study into the role o...
National culture is likely to affect trust, commitment and dependence in buyer-supplier relationship...
This study seeks to demonstrate the influences that cultural differences can have on the implementat...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
In this paper, we investigate the influence of cultural proximity on retail investors' foreign inves...
International audienceThis research focuses on the effect of the indication of origin “Made in Franc...
The purpose of this qualitative study was to find out whether or not culture plays a critical role i...
Politicians and the media frequently refer to the Netherlands as a multicultural society. Everyone i...
International audienceThis research utilizes Hofstede’s (1980, 1991, 2001) framework to study the in...
Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise ...
La culture, c’est-à-dire nos valeurs, normes, convictions et comportements attendus, a une influence...
Nowadays, firms are becoming more and more global. However, are consumers becoming global too? There...
Depuis longtemps, praticiens et chercheurs en marketing reconnaissent la pertinence d’un transfert d...
International audienceThis study seeks to identify the main components of the common and differentia...
Cahiers de Recherche du CERAG, n° 2006-33, 19 p.This article presents the findings of an exploratory...
Axe management StratégiqueThis article presents the findings of an exploratory study into the role o...
National culture is likely to affect trust, commitment and dependence in buyer-supplier relationship...
This study seeks to demonstrate the influences that cultural differences can have on the implementat...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
In this paper, we investigate the influence of cultural proximity on retail investors' foreign inves...
International audienceThis research focuses on the effect of the indication of origin “Made in Franc...
The purpose of this qualitative study was to find out whether or not culture plays a critical role i...
Politicians and the media frequently refer to the Netherlands as a multicultural society. Everyone i...
International audienceThis research utilizes Hofstede’s (1980, 1991, 2001) framework to study the in...
Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise ...
La culture, c’est-à-dire nos valeurs, normes, convictions et comportements attendus, a une influence...
Nowadays, firms are becoming more and more global. However, are consumers becoming global too? There...
Depuis longtemps, praticiens et chercheurs en marketing reconnaissent la pertinence d’un transfert d...
International audienceThis study seeks to identify the main components of the common and differentia...