Semiotics, a science and art primarily concerned with the interpretation of signs and symbols, is the field in which Umberto Eco has gained worldwide recognition as a man of science, a highly regarded literary artist, a philosopher of language, a novelist, and a scholar of the mass media. Born in 1932 at Alessandria in Italy's Piedmont region, Eco spoke fluent English and French from childhood. Later he would introduce to Italy the analytic philosophy of the American Charles Sanders Peirce and the interdisciplinary orientation of the French structuralists Roland Barthes, Algirdas Julius Greimas, Claude Bremond, and Claude Lévi-Strauss. An avid reader of literary works and philosophical treatises, he earned his laureate in philosophy at Turi...