TRANSCULTURAL IMPLICATIONS FOR RE-CONSIDERING MULTICULTURALISM DISCOURSE. A REFERENCE TO GERMANTURKISH DIASPORIC FILM ALMANYA - WELCOME TO GERMANY

The concept of transculturality has marked its presence in the latest German-Turkish films as they construct a new sense of belonging of the Turkish diaspora in Germany, putting a great emphasis on the hyphenated hybrid GermanTurkish identities. The discursive analysis of the selected case study – a film Almanya - Welcome to Germany (2011), is suggested as an example of departing from the divisive notions of cultural homogeneity with the aim of exploring and elaborating transcultural research, its cultural and political implications in the context of increasing cultural diversity in Europe. In this way, the paper contributes to the discussion on the necessity of cultural paradigm shift that is essential for influencing the discourses on immigration and multiculturalism in political and public domains of contemporary culturally dynamic European societies