North Korea's media construction under Kim Jong - il and Kim Jong - un rulership

North Korea is one of the most isolated countries in the world. The media therefore play an important role in shaping the image of this country abroad. The aim of this diploma thesis was to find out how Czech online media represented the DPRK between 2010 and 2012, when the power was transferred from Kim Jong-il to Kim Jong-un. In the first part of the thesis, I qualitatively analysed 48 articles from five Czech online media: lidovky.cz, novinky.cz, iHNed.cz, respekt.cz and reflex.cz. I chose grounded theory as a research technique. However, the aim of the research was not to build the theory itself, but to conceptualize and describe the relations among the individual media representations of the DPRK. The analysis revealed that the online media reported on the DPRK mainly in connection with country's poor economic situation and with related deep inequalities between the ruling class and people. The transfer of power in North Korea was reported by Czech media in connection with Kim Jong-il's poor health. After his death, the media focused on uncertainty about the country's future. At the end of the period the media represented Kim Jong-un as the new North Korean leader, who was seeking for his own ruling style, which was based on the cult of personality