The Performance Evaluation of the Company using Balanced Scorecard

The diploma thesis deals with the evaluation of the performance of the company Westrock Packaging Systems Svitavy, s. r. o. using the Balanced Scorecard method. The theoretical part of the thesis defines the theoretical basis of the literature, which forms the basis for other parts. In the analytical part, the researched company is introduced and a strategic and financial analysis is prepared. Based on the obtained outputs from the performed analyzes, a proposal for the implementation of the BSC model is elaborated in the last part of the diploma thesis, which should lead to an increase in the company's performance