Proposal to Change the Company's Communication Mix

The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products