Methodology for the Study of Complex Identity

The article is devoted to the study of methods for the formation of complex social identities in the semiotic context of culture. On the basis of empirical and theoretical material, the article describes modern provisions regarding social identities. The interconnection of personal and group identities and the features of their interaction with each other are noted. Based on an analytical review of theories of complex social identities, methods for constructing them are proposed. The concept of culture presented in this article as a landmark system is based on the classical and modern research. Cultural memory is presented as a factor constructing self-awareness. The main factors of constructing a complex ethnocultural identity, the authors include cultural mechanisms. The article is based on studies of the subjective and objective languages of the literary text of cultur