Internationalization of a Finnish SaaS through the use of partnerships

The purpose of this study is to try and understand how it would be possible for the case company Agendium to increase their international sales and visibility by creating a partner program. This study was conducted in co-operation with the case company and certain methods were used to get an understanding of what worked and what did not work. For example, email templates for direct sales or a more focused approach on the company as a whole. The theoretical part of the study focuses on the different available partnership types and a feasible option for Agendium to begin with. The suggested programs are targeted towards a SaaS company as that is what Cyberday is. A SaaS which has a pay by month pricing framework. The results of the study show that for the best response to occur, there needs to be a solid sales process set up that is focused on what the potential customers need from the product presented