Entrepreneurship in E-commerce : The measures to establish a start-up company in Finland

E-commerce has introduced an innovative venue for businesses to grow and expand their operations beyond their geographic reach into a global market in a consistent and rapid approach. For this reason, more businesses strategically shift their marketing approach towards a digital concept, namely an e- commerce business model. The main purpose of this thesis is to construct a general overview concerning all appropriate modalities to establish an e-commerce business in Finland. To attain the target objective, the thesis begins by reviewing entrepreneurship in a theoretical context and scrutinizing its advantages and disadvantages, and the types of entrepreneurship available for starting business executives in Finland. In addition, this thesis gives a general insight on e-commerce from a theoretical viewpoint. Also, it defines different business models in e-commerce which can be the basis of a company’s business plan. Technical details are explored regarding online marketing and the process of establishing a marketing strategy for the business online, while dissecting the advantages and disadvantages involved in this process. This thesis research went into exploring the modalities and legal obligations to form a start-up business in Finland. Technical details have been considered in accordance with the regulations sanctioned by the authorities and then compiled in this thesis with an approach that would disclose in a reciprocal manner the sequent steps required to launch a company in Finland. The thesis summarizes the process of establishing an enterprise and considers different aspects which are applicable for an e-commerce business as well as a varied range of business sectors. The information presented in this thesis have been collected with an ambition to design a business plan and launch a start-up in e-commerce, which makes this valuable for anyone aspiring to become an entrepreneur in Finland