Advertising, an efficient adaptable technology through time

Advertising has been created long time ago, for the first aim to give information. During its timeline, its goal has evolved and taken more place in our daily life, the number of ads and advertising agencies is still increasing. As technology has also improved at the same time, advertising followed the trend, by being more digital for example, because most of the people are using digital devices today. To be more efficient, the process of launching an ad has been improved in many ways, via the use of automation, artificial intelligence, captivating the right audience, creating new jobs, using social media to attract more people and to get data. All of this makes an ad more interesting and efficient for company, not a loss of time or money. This thesis will explain why advertising is an efficient adaptable technology through time