Difficulties & Countermeasures of Traditional Supermarket ：Under the rapid development of internet and e-commerce environment

In recent years, under the background of the internet plus, various new retail formats, such as online supermarkets, had been rising, and traditional supermarkets had encountered great difficulties. Taking my family supermarket as an example, I got data through a questionnaire survey, and used mathematical methods to analyze the dilemma and future development policies of supermarkets more intuitively. This topic mainly studied the current situation and the main problems encountered in the operation of traditional supermarket. The Study analyzed the specific reasons for these problems, and finally put forward useful countermeasures to deal with their difficulties. In the research part of the paper, the quantitative research method was used. The study was conducted in the form of an offline questionnaire distributed among supermarket consumers. The purpose of the questionnaire was to answer research questions and col-lect the latest data about consumer preference behavior of different age groups in food purchasing. The results show that consumers are more and more inclined to online consumption. Young consumers are generally willing to find the best choice, like better service, in a more convenient way. The limitation of the study lies in the large population and the small amount of data. Therefore, this study can not be summarized as representing the whole population