Mallassepät Social Media Marketing Plan

This thesis looks at social media marketing from the perspective of a small business, in this case, a small brewery, with limited resources and overworked staff. The aim was to help the company get a start on social media with the least number of resources and without an extra effort from the staff. The research part of the thesis was conducted to make a calendar for the company to follow, which would include info about posting on socials, as well as suggested content and a schedule for the release of posts. Also, an analytical datasheet would be set up to find out to what variables companies should pay the most attention when analysing data based on their posting. The purpose here was that the company would be able to see how well they are doing. Even though this thesis is focused on Mallassepät, it should be concise enough for any small business to pick up, read and use, by applying their own business in the place of the one here. The thesis includes a quick delve into marketing in general, and some social media marketing is looked at from different perspectives, the consumer, and the business. The most important part for a business, when it comes to social media marketing, is being able to understand the angle of how different platforms should be approached and what kinds of people typically spend time there, to better understand what can be done differently in each platform to maximize results