Sustainability in the Mexican Craft Beer Industry

The purpose of the development of this thesis is to analyze the perception and application of sustainability in the Mexican craft beer industry; all this, to find ways to improve the existing models and make them greener to go to foreign markets where sustainability is a requirement. Sustainability is a topic that is still growing day by day in Mexico. Having a clear panorama on how the industry perceives the green trends will lead the research to find recommendations to achieve more eco-friendly processes. For conducting this study, seven Mexican craft beer industries were interviewed regarding topics with opportunity areas to develop. Based on these interviews and reading some books, articles, and websites, conclusions, and key findings were made. The research findings show the present situation of Sustainability in Mexico, more specifically in the craft beer industry, proving that green topics are still not so developed in the country and how many improvements can be made. Many modifications can be made to enhance sustainability in the craft brewery industry in Mexico, adapting green models and logistics that benefit the companies, the environment, the society, and the economy