Wellness Travel Motivation post COVID-19. Case: Vietnam

The objective of the thesis is to figure out the wellness motivation among travellers post COVID-19 in Vietnam and investigate how the wellness tourism sector in Vietnam could be developed in the future. The thesis also discusses the new scenario of wellness tourism for the future and identifies if COVID-19 has changed customer travel behaviours. Besides, the research outlines advantages and disadvantages of wellness tourism in Vietnam and suggestion ideas for future development. The research results were based on the theoretical background analysis, provided an overall view which explains the research objectives. In order to attain predetermined objectives, this thesis was conducted by using qualitative research methodology. A survey with open-ended questions was utilized to collect qualitative data on travellers’ perceptions of their motivation and expectations toward wellness tourism in Vietnam. Thesis limitations are also identified in the view of the author