Enhancing Creativity on an Individual and a Business Level. A reflexive Analysis.

The aim of this research is to reflect, what is creative thinking, how could it be enhanced, and what factors should be considered when starting to enhance it. Numerous studies and research can be found about creativity, but often creativity is viewed narrowly, focusing only viewing creativity from one aspect. The point of this research is to demonstrate why and how creativity should be viewed on a larger scale and as a bigger concept. It also views how and from where could an individual start their creative enhancement. This research utilized a qualitative reflexive analysis method. The research combines a literature review in the theory section and its further reflexive analysis. Creative enhancement, Entrepreneurship, Innovative thinking and characteristics of Creativity formed the theory section. The methodology used was executed through collected literature of creativity and its enhancement. The subjective reflection was based on the analysis of the collected literature. This was done to raise the awareness and articulating subjective experiences related to professional growth in the context of creativity. An interesting thought which the collected literature seemed to bring out repeatedly, was the significance of one`s personality characteristics, attitudes, and their impact on creativity. It highlights how attitudes towards life, can affect greatly on creativity as well. Hence the results of this study highlighted how important the right attitude towards creativity can be. An open attitude towards the world around, is important when focusing on creative enhancement. The question of whether creativity could be limited or diminished by too high expectancy for it, remains as a further discussion