Being a fashion industry company through sustainability

Fashion companies are one of the most contaminating industries in the world, nowadays, sustainability inside fashion companies is beginning to be more and more common in different countries in the world, but a lot of people doesn’t have the knowledge of how a fashion company work or how can they start their own sustainable fashion company. The main objective of this study is to understand how a sustainable fashion company work, what it takes to be sustainable and it is focused so that small, medium or large companies that want to seek a sustainable approach can know how to do it through a sustainable fashion company by looking at their processes, fabrics they use to make clothes and what was the challenges and the impacts that led them to be sustainable. The theoretical framework consists on showing what sustainability is inside fashion companies, the main elements for making a company sustainable being the social and environmental aspects. Moreover, it explains what fast fashion and slow fashion is, some of the fabrics that make a fashion company sustainable and the impact of the consumer behavior inside sustainable companies. This study was based on a qualitative research, based on six different small, medium and large sustainable fashion companies, which includes the processes of being sustainable, textiles used, positive and negative impacts of sustainability and some recommendations for other fashion companies that want to be sustainable. This research was conducted in form of interviews with open conversations where it showed the main problems of fashion industries, how fast fashion companies are affecting the environment and how sustainability is the present and future of a new change. As well as how sustainable companies are making their own experiments and processes in the making of clothes and helping their workers to get a fair living wage and good work conditions. Finally, the research shows some recommendations from sustainable fashion companies to the people who want to create their own sustainable company in the fashion industry, like how they can overcome the challenges the industries face