TO THE ISSUE OF PUBLIC DIGITAL PLATFORMS DEVELOPMENT

The article provides an overview of the interpretation of the concept of "digital platform", the author's definition is proposed. The functional classification of digital platforms is investigated and a conclusion is made about the underdevelopment of public digital platforms. The distinctive characteristics of public digital platforms and public information systems are revealed, the necessary conditions for the development of public digital platforms are determined. A mechanism for managing public digital platforms based on personalized data is proposed, taking into account industry development trends