How important is healthiness, carbon footprint and meat content when purchasing a ready meal? : Evidence from a non-hypothetical discrete choice experiment

Acknowledgments: The authors would like to thank Sylvia Stephen for help in creating recipes for lasagnes and the cooks at the Human Nutrition Unit at The Rowett Institute for preparing them. Thanks go to Professor Mandy Ryan for her comments on an early version of the manuscript. The authors have no conflict of interest to disclose. Funding: this study was funded by the Scottish Government’s Rural and Environment Science and Analytical Services Division (RESAS).Peer reviewedPostprin