Add to ORKGThe article summarizes the factors influencing consumer preferences of different generations. A study of consumer groups of different generations was carried out to determine the main patterns of their behavior. Provided advices to businesses for dealing with new generations of buyers
This thesis represents an exploratory attempt at studying the purchasing behaviour of both the Baby ...
Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала.Background: Intens...
Various authors have used the term consumer society with a number of different meanings, yet one com...
The article is devoted to marketing decision making by different generations. Author have analysed g...
Research background: In today's competition markets and different types of customers, it is difficul...
The article is devoted to consumption by different generations. Authors have analyzed the definition...
This article presents considerations on the changes of the consumer behaviour of generation Z, manif...
This master thesis analyses the effect that online influencers have on the shopping behavior of Gene...
This bachelor thesis focuses on consumer buying behavior of generation Z. This generation is only th...
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs...
Lifestyles in modern society and their impact on the market behaviour of the young consumersIn...
In the article the communication problem between generations is considered in terms of differences o...
Given current trends, the Y generation is the most potent part of the market because of its strength...
none2This study, for the first time, empirically investigates the actual buying behaviour of Generat...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
This thesis represents an exploratory attempt at studying the purchasing behaviour of both the Baby ...
Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала.Background: Intens...
Various authors have used the term consumer society with a number of different meanings, yet one com...
The article is devoted to marketing decision making by different generations. Author have analysed g...
Research background: In today's competition markets and different types of customers, it is difficul...
The article is devoted to consumption by different generations. Authors have analyzed the definition...
This article presents considerations on the changes of the consumer behaviour of generation Z, manif...
This master thesis analyses the effect that online influencers have on the shopping behavior of Gene...
This bachelor thesis focuses on consumer buying behavior of generation Z. This generation is only th...
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs...
Lifestyles in modern society and their impact on the market behaviour of the young consumersIn...
In the article the communication problem between generations is considered in terms of differences o...
Given current trends, the Y generation is the most potent part of the market because of its strength...
none2This study, for the first time, empirically investigates the actual buying behaviour of Generat...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
This thesis represents an exploratory attempt at studying the purchasing behaviour of both the Baby ...
Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала.Background: Intens...
Various authors have used the term consumer society with a number of different meanings, yet one com...