COFFEE CAFÉ OWNERS’ PRACTICE OF DELIVERYBASED SYSTEM

Coffee has existed since the colonialism era in Indonesia. The culture itself has been formed since that era, which also impacted the productivity of coffee. In the food and beverages business, delivery based systems support the coffee shops to give easier access for the customers. The objective of the study is to find out the coffee café owners' practices of the delivery based system. To help in understanding it, the writer was implementing a qualitative method to get an in-depth explanation and answer from the respondents. The instrument used was interviews. In this study, the writer interviewed 5 experienced coffee shop owners. The result of this research proves that delivery based systems give massive exposure to the products, increasing the number of customers via delivery based systems, easier access for their customers, and a structured system from a third-party platform. Writer also concludes that it takes 20 percent of commission each month for the third party platform, using the gadget is essential for the delivery service, time management and freshness is the key for reliable delivery services, and trust and loyalty must be maintained to give an extra point for delivery servic