IMPLEMENTASI MANAJEMEN KEHUMASAN DEPARTEMEN SALES & MARKETING PADA NEW NORMAL DALAM RE-OPENING GRAND EDGE HOTEL SEMARANG

Grand Edge Hotel Semarang re-opened on June 9, 2020. This re-opening was carried out as is simulation of the implementation of the New Normal service standard. This re-opening was attended by Grand Edge Hotel’s stakeholders, namely Deputy Mayor of Semarang, Head of Culture and Tourism Office of Semarang City, Head of the Association of Indonesian Hotels and Restaurants Central Java Branch, and also the media. The re-opening conducted by simulating the arrival of guests, use of rooms, and use of meeting rooms. This re-opening carried out by the Sales and Marketing Department as executor of Public Relations duties in the Grand Edge Hotel Semarang. Re-opening with simulation was conducted to reduce the level of equivocality circulating in the community as a result of COVID-19. Therefore, Public Relations Management is needed so that the objectives of the re-opening can be achieved properly. The purpose of this research is to find out the implementation of Public Relations Management. The focus of this research is a four-step problem solving management process conducted by the Sales and Marketing Department on the re-opening of Grand Edge Hotel Semarang. This research refers to Public Relations Management according to Cutlip, Center and Broom. The data were obtained by interviews, documentation, and library studies. The interviews were conducted to related officers in Grand Edge Hotel Semarang. The obtained data then were analyzed by Miles and Huberman’s metho