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NigeriaPerson
This paper sought to develop a theoretically grounded framework for exploring the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria. The study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data. The study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed tha...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
The technological environment in which Australian SMEs operate can be best described as dynamic and ...
This study aims at analyzing and explaining factors affecting the adoption of mobile commerce by int...
Purpose – The popularity and use of mobile marketing technologies or devices have led to significant...
Abstract This paper examines critical success factors shaping the adoption of digital marketing devi...
Abstract: SMEs are widely regarded as important building blocks for economic prosperity and broader ...
Abstract: Research on the association between innovation characteristics and the adoption of the mob...
An organisation’s dynamic capabilities illustrate how the organisation renews its competencies in re...
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for smal...
In this era of globalization where information technology has taken place for fulfilling customer de...
The evolution of Information and Communication Technology (ICT) has brought about various changes an...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
In this era of globalization where information technology has taken place for fulfilling customer de...
Purpose The purpose of this (qualitative, multiple-case) study is to determine how small-to medium-s...
Effective use of Social Media Marketing (SMM) has been identified as the catalyst for enhancing eco...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
The technological environment in which Australian SMEs operate can be best described as dynamic and ...
This study aims at analyzing and explaining factors affecting the adoption of mobile commerce by int...
Purpose – The popularity and use of mobile marketing technologies or devices have led to significant...
Abstract This paper examines critical success factors shaping the adoption of digital marketing devi...
Abstract: SMEs are widely regarded as important building blocks for economic prosperity and broader ...
Abstract: Research on the association between innovation characteristics and the adoption of the mob...
An organisation’s dynamic capabilities illustrate how the organisation renews its competencies in re...
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for smal...
In this era of globalization where information technology has taken place for fulfilling customer de...
The evolution of Information and Communication Technology (ICT) has brought about various changes an...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
In this era of globalization where information technology has taken place for fulfilling customer de...
Purpose The purpose of this (qualitative, multiple-case) study is to determine how small-to medium-s...
Effective use of Social Media Marketing (SMM) has been identified as the catalyst for enhancing eco...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
The technological environment in which Australian SMEs operate can be best described as dynamic and ...
This study aims at analyzing and explaining factors affecting the adoption of mobile commerce by int...
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