THE INFLUENCE OF EXTENSION WORKER CHARACTERISTICS, MOTIVATION AND ORGANIZATIONAL CLIMATE ON PERFORMANCE OF AGRICULTURAL EXTENSION WORKER ON IMPLEMENTATION OF SERASI PROGRAM IN TANJUNG LAGO SUBDISTRICT REGENCY OF BANYUASIN SOUTH SUMATRA, INDONESIA

Serasi Program (Selamatkan Rawa Sejahterahkan Petani) is one of the programs carried out to optimize swamp land so that rice production can increase. One of the areas that implements the Serasi program in 2019 is Banyuasin precisely in Tanjung Lago Sub-district. Extension becomes a resource that bridges information from the Government to farmers. The purposes of this study are: (1) Measure the performance of agricultural extension in Tanjung Lago Subdistrict, (2) Analyze the influence of extension characteristics on the performance of agricultural extension workeron the implementation of the Serasi program in Tanjung Lago Subdistrict, (3) Analyze the influence of motivation on the performance of agricultural extension in the implementation of the Serasi program in Tanjung Lago Subdistrict, (4) Analyze the influence of the organization's climate on agricultural extension performance in the implementation of the Serasi program in Tanjung Lago Subdistrict. This research was conducted in Tanjung Lago Subdistrict, Banyuasin Regency. Data collection is conducted from February to April 2021. The sample number of 108 people consisting of 9 field agricultural extension workers (PPL) and 99 farmers was determined through multistage sampling. PPL is taken by census from PPL in Tanjung Lago Subdistrict involved in the Serasi Program. Farmer samples were taken randomly from Gapoktan in 9 PPL assisted villages, 11 farmers each. The data in the analysis uses variable indicator measurement methods and statistical analysis using Smart PLS version 3.0. The results showed: (1) the performance of extension workers in Tanjung Lago Subdistrict has an average score of 46.06 with an very good category; (2) The karaterikstic factor of extension has a positive and significant effect on the performance of agricultural extension (3) Motivational factors positively and significantly affect the performance of agricultural extension (4) The organization's climate factors positively and significantly affect the performance of agricultural extension