TRADITIONAL MEDIA AS A MEANS OF SUBMITTING PUBLIC INFORMATION FOR INDIGENOUS COMMUNITIES IN AMBON ISLAND

The community still uses traditional media to deliver information to the people of the Old Hitu Hitu Country. This research uses a qualitative approach with a case study method. This research was carried out in this research located in the Old Hitu Country, Leihitu District, Central Maluku Regency. The study results show that the traditional communication used by the people of the Old Hitu Country in disseminating public information through the representation of the customary council. The use of traditional media in communication in disseminating Public Information in the Hitu Country is carried out by using traditional media to convey information related to the Indigenous government and the State Government itself. Traditional communication has advantages for indigenous peoples because it builds harmony between the King of Hitu and the people. The accessibility of traditional media in delivering public information through traditional media in Hitu is still being carried out and maintained by the King, such as Sansiri and Tifa