Women’s Entrepreneurship in the Wake of the Covid19 Crisis: The Case of Serbia

The subject of this paper is the evaluation of the position of women entrepreneurs in Serbia in the aftermath of COVID19 outbreak. The research aims to shed light on the main threats and constraints which women entrepreneurs in Serbia are currently facing due to the global pandemic. We hypothesize that women entrepreneurs in Serbia are particularly affected by the negative effects of COVID19 health crisis. With that regard, the standard desk-research method - the analysis and comparison of secondary data was combined with the case study method that included ten in-depth interviews with selected women entrepreneurs in Serbia during the period January - February 2021. The main conclusions are that empowering women entrepreneurs through various support programs as well as financial assistance provided by the state should be in the focus of decision-makers in the years to come. Furthermore, women entrepreneurs in Serbia should consider regional networking as well as entering the new markets as alternative survival strategies