Tourism-led Commodification of Place and Rural Transformation Development: A Case Study of Xixinan Village, Huangshan, China

Rural commodification with rural transformation development is a potential research agenda for rural geography. Based on semi-structured interviews in five times fieldwork in Xixinan Village, Huangshan, China, this article examines how the township government as an actor with entrepreneurialism promotes the commodification of place in rural areas and its impact on rural transformation development. It was found that the township government has drawn economic returns from different subjects of tourism entrepreneurs, tourists, and lifestyle immigrants by the efforts of commodifying real estate, creative tourism experience, and nature. Rural transformation development is accompanied by rural commodification, showing rural gentrification, expansion of employment opportunities for women, and the readjustment of the social structure of the family in the demographic structure. Rural tourism and rural creative industries have developed, complementing the single agricultural structure, constituting a mutual intersection and integration among these three industries. Regarding social and cultural values, rural commodification promoted the awareness of place in protecting ancient buildings and indigenous culture, but it also brought a sense of deprivation for community and contested rurality among different groups. The development state of rural transformation is constantly changing, and the new challenges arising from it to the rural revitalization of China, in this case, are also identified. The contribution of this article is to expand the analytical dimension of the commodification of place in rural areas and examine the state entrepreneurism associated with it. It also contributes to improving the understanding of the current development state of rural transformation in China