The Importance of the Sharing Economy in Improving the Quality of Life and Social Integration of Local Communities on the Example of Virtual Groups

The main objective of the article was to demonstrate and prove the role of the sharing economy in integrating local communities as well as in improving the quality of life of urban residents. The sharing economy is an alternative model of consumption entered around an access to given goods without the need to possess it. The concept fits excellently into the ideas that are at the core of the social economy. Internet groups operating in the area of the sharing economy were analysed for the purpose of the article. Their members either live in or have other bonds with Krakow. They are usually focused around issues important for local communities. In the research, a triangulation method was used, involving a desk analysis as well as a passive observation and a covered participative observation. Such choice of methods allowed for the topic of the impact that the sharing economy has on the integration and the quality of life of urban residents to be analysed. The research confirmed that the sharing economy; as a form of social innovation; influences the improvement of the quality of life. Online groups integrate local communities and have a significant impact on the quality of life of city residents (T1; T2; T3; T4). The bilateral nature of dependency between the sharing economy and the quality of life was noticed. Firstly; the sharing economy affects the shape and quality of the product or service that is the subject of the transaction. It is also crucial to create a general “ambience of a site” in the internet group; which supports and stimulates satisfaction of the needs related to the sense of individuality; authenticity and community. On the other hand; the sharing economy affects the satisfaction of residents through economic; psychological; political and social impacts as well as individual ones; related to, e.g., the development of creativity and the acquisition of new skill