Sustainable Model: Recommendations for Water Conservation Strategies in a Developing Country Through a Psychosocial Wellness Program

Human industrial activities are bringing physiochemical changes to the land, air, and seas and leading towards more uncertain climate changes, like drought, thunderstorms, and heat waves. This has resulted in water scarcity because of overexploitation of water resources. It is therefore imperative to develop effective conservation programs that consider the factors that affect the decisions of people with regard to water conservation and sustainable activities. This study considered the perspective of a developing country and explored the impact of three psychosocial factors, i.e., subjective happiness, perceived stress, and personal well-being, on individuals’ current and future intentions to conserve water. A sample of 304 respondents was collected via a self-administered questionnaire containing measures of demographic characteristics, psychological factors, and current and future water conservation behavior. The data were collected online as well as through hard copies. Correlational analysis showed that the three psychosocial factors had significant associations with both current and future intentions to conserve water. Furthermore, the effect size (f2) demonstrated that personal well-being was a significant predictor of current and future water conservation behavior. Stress, however, did not serve as a significant predictor of either current or future water conservation behavior. In contrast, subjective happiness was a significant predictor of only future water conservation behavior