Key success factors of quick service restaurants

Abstract: Quick service restaurants (QSRs) have become the most visited restaurants of all restaurant types globally. Customers’ connection to service quality has compelled the QSRs to implement effective strategies to satisfy their customers. Key success factors and service quality have become important aspects of QSR because of their benefits, such as increased profit, competitiveness, market share, and customer preservation. This study applied a quantitative technique using a survey research strategy. Self-administered questionnaires were distributed to QSR managers, owners and customers in Gauteng province using non-probability sampling. The Statistical Package for Social Science program (SPSS) Version 24 was used to analyse the data. The statistical techniques used were mean, standard deviation, correlation analysis, and exploratory factor analysis (EFA)...M.Com. (Business Management