University graduates: Potential advantage or trouble of the Czech labor market?

The objectives of the study, as presented in the introductory part, are to lay out the employment specifics in the Czech Republic in continuity with the level of higher education as perceived from the perspective of the educational structure oriented at university graduates; still the riskiest group in the labor market. Thus, what remains the center of attention is the necessity of professional preparation of university students in terms of key competencies in continuity with sufficient experience to ensure their success in the labor market. The primary objective of this study is also aimed at addressing the current situation. The Introduction points at the current level of the Czech labor market with the focus on regional specification in connection with the Czech state tertiary education, and this part is followed by introducing possible solutions to the current situation, based on the quantitative data research conducted over three years by students of the Faculty of Multimedia Communications at Tomas Bata University in Zlin on one side. On the other hand, the survey also included nonprofit organizations with one common goal; the development of key competencies in continuity with the requirements of nonprofit entities in the output stemming from experience, reflecting within the academia and the nonprofit sector to support the development and possible future career orientation in marketing communication activities. © 202