Add to ORKGIn the literature on NPD, most existing studies on the end of the design process concentrate on managing ramp-up of manufactured products. However our economies increasingly depend upon services. This article examine the management of the final phases of the design process of an innovative service. Our research make three contributions : 1) we show that the concept of ramp-up is insufficient for understanding the phenomena at works. The nature of services means that two types of learning – technical and sales – take place at the same time. 2) an analysis of the data collected confirms this difference by bringing to light great contrasts in these two dimensions. 3) This led us to identify a new field for NPD research : the design of the sale...
Abstract. Extant research has studied the key issue of service innovation process and stages also kn...
Purpose: The purpose of this paper is to identify and describe certain critical dimensions related t...
Numerous studies in the last two decades have revealed that many factors of success and failure in n...
In the literature on NPD, most existing studies on the end of the design process concentrate on mana...
In the literature on NPD, most existing studies on the end of the design process concentrate on mana...
In the literature on new product development, most existing studies on the end of the design process...
Research in economics clearly points out that our economy is increasingly dependent on services but,...
Purpose The purpose of this paper is to explore the role of innovation modes in understanding challe...
The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look ...
Research in economics clearly points out that our economy is increasingly dependent on services but,...
The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look ...
It has become increasingly clear the last decades that the service sector constitutes the majority o...
Abstract. Extant research has studied the key issue of service innovation process and stages also kn...
Purpose: The purpose of this paper is to identify and describe certain critical dimensions related t...
Numerous studies in the last two decades have revealed that many factors of success and failure in n...
In the literature on NPD, most existing studies on the end of the design process concentrate on mana...
In the literature on NPD, most existing studies on the end of the design process concentrate on mana...
In the literature on new product development, most existing studies on the end of the design process...
Research in economics clearly points out that our economy is increasingly dependent on services but,...
Purpose The purpose of this paper is to explore the role of innovation modes in understanding challe...
The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look ...
Research in economics clearly points out that our economy is increasingly dependent on services but,...
The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look ...
It has become increasingly clear the last decades that the service sector constitutes the majority o...
Abstract. Extant research has studied the key issue of service innovation process and stages also kn...
Purpose: The purpose of this paper is to identify and describe certain critical dimensions related t...
Numerous studies in the last two decades have revealed that many factors of success and failure in n...