Updating traditional ethnic symbols in the design of a modern Finno‑Ugric costume

Introduction. In modern design, there is a relevant topic of creating original stage costumes using ancient sacred Finno-Ugric symbols. Materials and Methods. The choice of goals and objectives, which is based on the principle of consistency, determined the methodology of the work that is based on the synthesis of cultural and art history analysis. Results and Discussion. In line with the interdisciplinary research, the article considers the use of artistic techniques that allow us to preserve the code of recognition of the passing epochs in the current design: in the forms of symbols and signs of the Finno-Ugric peoples, color solutions, textures of fabrics and materials, decor, and the location of sacralization. It gives the author’s classification of modern collections of ethno-costume: conditionally authentic; folklore; pop; competitive. It considers the female complex of the northern Komi-Permians as a source for the creation of conditionally authentic costumes for the folk ensemble “Samorodky” (“Nuggets”). All theoretical findings are illustrated by their practical use in the creation of author’s collections. The main emphasis is made on the Udmurt costumes. Conclusion. The design of a modern Udmurt costume will be most effective and will reach a high-quality level. For this purpose, it is important to reveal sacred, semiotic and aesthetic content of the traditional costume and be scientifically understood and adequately adapted to today’s style and functional requirements both in design and in the semantic characteristics of decorative elements and accessories