Implementasi Kepedulian Lingkungan dalam Pembelian Makanan Kemasan

Green consumers emerged as their support to the environment, since they realized that there is environmental impact of their economic and consumption activities. The research purposed to identify the consumer's attitudes, packaging choices in purchasing food and post-consumption behavior. All variables were identified from the rural and urban societies. The data were collected from Desa Sidodadi at Ngantang Sub-District as representation of rural societies, and Kelurahan Tunggulwulung at Lowokwaru Sub-District as representation of urban societies. The data collection used questionnaires, interviews and observations. A total number of 80 respondents who met the criteria of purposive sampling were used in this study. The descriptive analysis was used to analyzed the data collected. The results showed that the consumers from both areas had a positive attitude to the environment. Respondents aware and understand that consumption activities will indirectly affect the environment. It means the application of environmental economics on consumption activities can be a solution to overcome its impacts. The application of green consumers can be one way consumers show their concern for the environment. These actions need to supports from producers, governments, and researchers, to developt the environmentally friendly products to minimize plastic waste