PERAN PIMPINAN REDAKSI DALAM MANAJEMEN KEBIJAKAN REDAKSI PADA MEDIA ONLINE FARENTING.COM

Currently, many online media portals are born in the community. Online Media Farenting.com itself is here to answer the needs of the community by presenting news and information, especially on the topic of family and parenting. The author's role as editor-in-chief is vital because he is responsible for all policy management and overall content published in the editorial. There are four research methods used by Farenting redaction. First, examine the data and theory. Second, do content research. Third, a quantitative survey of 100 audiences regarding their preferences. Finally, conducting in-depth interviews with four audience representatives. From the four methods, recommendations and editorial policies are formed. In the process, Farenting has published a total of 250 works which are divided into various types of journalistic works. Among them are 109 features news, 18 straight news, 2 in-depth news, 6 opinions, and 4 advertorials. Some of them also contain 93 infographics and 10 multimedia works. In addition, there were 105 pieces of journal data that were used as secondary data to complete the article. Since installing Google Analytics in April 2020 until the last count on July 31, 2021, there have been 6,401 users with 18,461 pageviews. This number continues to grow with the main traffic from search engines. In addition, there are many other findings and recognitions that we get from various parties. It is hoped that Farenting.com can continue to be active and make a real contribution to the wider community